Template Case Study Title
5x traffic growth in 6 months
Built a content engine and SEO program that transformed organic visibility for a mid-size e-commerce brand.
Marketer · Strategist · Content
7+ years building marketing functions, content engines, and growth strategies for B2B and B2C companies, agencies, and marketing teams.
Career
7+ years driving growth across B2B, B2C, SaaS, and agency environments.
Chief Marketing Officer
RU-Tehnika, Diesel generators
Aug, 2024 — Sep, 2026
Decomposed the customer acquisition funnel and formed the company marketing strategy.
Increased quantity of leads up to 20% and cut CPL up to 40%.
Improved the analytics system, allowing for more effective conversion management at each stage of the funnel.
Created a knowledge base and streamlined new employee onboarding, accelerating adaptation from 60 to 14 days.
Senior Marketing Manager
Victory Group, Marketing agency
Apr, 2024 — Aug, 2024
Managed 15+ client accounts across B2B and SaaS.
Led a team of 4 marketers and owned delivery across SEO, content, and paid channels.
Project Manager
Dokus, Marketing agency
Feb,2021 — Mar, 2024
Managed client projects end-to-end, defining marketing strategy and execution across websites, social media, paid ads, promotions, and offers. Owned content direction and messaging across all channels.
Coordinated cross-functional teams (design, web development, content, paid media, influencers), managing resource allocation, budgets, timelines, and quality control. Handled client communications, revisions, and reporting.
Acted as a Product Manager by launching new service offerings based on client feedback and market analysis, driving new client acquisition, upsell revenue, and increased customer lifetime value (LTV).
Hired, trained, and mentored project managers as the client portfolio grew; supervised performance as a Senior Project Manager.
Later shifted focus to quality assurance and sales: processed inbound leads, consulted prospects, closed deals with new and existing clients, and reactivated churned clients.
Progressed from freelance advertising specialist to a senior role impacting agency quality, operations, and revenue growth within 3 years.
Marketing Specialist
Freelance
Aug, 2018 — Jan, 2021
Launched SEO and content initiatives for B2B clients.
Ran paid campaigns and landing page tests to improve conversion rates.
Built reporting dashboards to track channel performance.
I combine hands-on execution with strategic thinking to help marketing teams ship faster, measure better, and grow sustainably.
Building and scaling the marketing function: strategy, team, processes, and KPIs that connect marketing work to business outcomes.
Expertise on demand, project consulting, and upskilling your team to deliver stronger results for clients.
Mentorship, case breakdowns, and career guidance for marketers who want to level up their skills and impact.
Services
Building and running the marketing function: strategy, team, processes, and KPIs.
Content strategy, editorial calendar, copywriting, video, and SEO content.
Marketing audit, positioning, go-to-market, and growth strategy.
Real results from real projects.
5x traffic growth in 6 months
Built a content engine and SEO program that transformed organic visibility for a mid-size e-commerce brand.
100+ articles published, 150% lead growth
Designed and executed a B2B content strategy from scratch, turning the blog into a primary lead channel.
+40% project margin
Audited marketing operations and rebuilt project workflows to improve delivery speed and profitability.
Profile used as a high-conversion landing page
Turned an Instagram profile into a landing page that converts influencer traffic into store visits for an Apple electronics retail chain.
Practical insights on marketing, content, and strategy
Being a good specialist is not enough. People decide to follow based on clear positioning, rational value, and the emotion your content makes them feel.
From market research to post-launch scaling: a nine-step playbook for building and launching a brand that lasts.
From forgettable to deliberate: a framework for building associations, trust, and a brand that compounds over time.
Have a marketing challenge? Let's talk about how I can help.