Consulting for a Digital Agency

Digital Agency C · Agency · 2024 · Marketing Operations Consultant

Key results

40%
Margin increase
30%
Faster delivery
8
Weeks to implement
12
Team members trained

The challenge

A mid-size digital agency was winning clients but struggling with project profitability. Campaigns were delivered late, reporting was inconsistent, and the team lacked standardized processes.

Leadership wanted to scale without hiring proportionally more account managers.

The solution

I audited current workflows, interviewed team leads, and redesigned the marketing delivery process.

  • Mapped end-to-end project workflows and bottlenecks
  • Created standardized templates for strategy decks and reports
  • Introduced weekly standups and a shared project dashboard
  • Trained 12 team members on the new process
  • Defined margin targets per project type

The results

Within 8 weeks, average project delivery time dropped 30%. Project margins increased 40% through better scoping and reduced rework. The agency retained all key clients and improved team satisfaction scores.

Skills & tools

Consulting Strategy Operations

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