Content Strategy for a SaaS Startup

A B2B SaaS startup had a product-market fit but almost no inbound pipeline. The blog existed as a placeholder with fewer than 10 posts and no editorial process.

They needed a content program that could generate qualified leads while the sales team focused on closing.

I designed a topic cluster strategy around their core use cases and built an editorial workflow from zero.

• Mapped buyer personas and search intent
• Created a 6-month editorial calendar with 100+ topics
• Established content templates for tutorials, comparisons, and case studies
• Integrated blog CTAs with the email nurture sequence
• Set up monthly content performance reviews

Over 12 months, the team published 100+ articles. Blog traffic tripled, and inbound leads grew 150%. Content became the second-largest lead source after referrals.