Template Case Study Title
Company A · E-commerce · 2024 — 2025 · Head of Marketing
Key results
The challenge
When Company A brought me in, organic traffic had plateaued at 2,000 monthly visits. There was no content strategy, SEO was an afterthought, and marketing channels operated in silos.
The leadership team wanted sustainable growth without increasing paid spend. They needed a clear plan that connected content production to measurable business outcomes.
The solution
We started with a full marketing audit, then built a 12-month content strategy aligned with the product roadmap and buyer journey.
- Conducted a full marketing audit
- Developed a 12-month content strategy
- Launched SEO optimization for key pages
- Built an editorial team: 2 writers + 1 editor
- Implemented analytics and weekly reporting
The results
Within six months, organic traffic grew from 2,000 to 10,000 monthly visits — a 5x increase. Lead volume rose 150%, and the content library expanded to 40+ published articles.
The team now runs a repeatable content engine with clear KPIs tied to pipeline and revenue.